The 3D trophy production business is not exactly about selling things that people buy all the time—when you need such a trophy, it means there is big and possibly urgent occasion. That’s why if you’re running such a business, you understand the need to constantly promote your product or service all the time. Fortunately, you don’t have to spend a boatload of money just to get the word out there. With these simple promotional tactics, you can easily bring your product to the attention of your potential customers.
Use Labels Proactively
There is a reason why products bear the labels of their manufacturers—so that people (potential customers) will know where to find that amazing 3D trophy, for example. So if you’re not placing your company’s labels (which should contain your company’s name, address, website and email, and other contact information), then you’re neglecting an inexpensive yet highly effective way to market your products and services. However, as your ‘ambassador’, labels should befit the image and stature of your company—they should not be tacky or sloppily designed or placed on areas on your product that suggests you’re desperate for new business. What we mean is that you already make an impression by the sheer placement of your label—place it in such a way that it is almost getting all the attention, and it will have the opposite effect: scare away potential customers. It is, therefore, important to know your right place: even if you stick the label on the bottom of the trophy’s base, people will still find it. If they love your high-quality product, they will make the effort to find it.
Let Memorable Quotes Promote your Products
We love words of wisdom—even the overly familiar ones like “life is like a box of chocolates; you never know what you’re gonna get”—and we love to see these words of wisdom where they can be easily seen. On the other hand, you are selling products that you’d like people to look at. So why not combine the two? Etching well-chosen sayings or quotes on your best 3D trophy specimens serves the purposes of promoting the design and quality of your product while latching onto words that people will remember—they remember the saying, they’ll remember your product. Two birds in one stone, right? Not only are you able to inspire people with these words of wisdom, in time, they will subliminally associate your product with, say, “Beauty is in the eye of the beholder.” Or something that somehow points to the obvious virtues of your own product or service.
Utilise your Window Display
If you happen to have established operations along a high-traffic area (where many people pass by every day), then half the battle is won: you only need to use what you already have: your shop’s windows or walls. Use these surfaces to your maximum advantage: showcase what you do (in this case, creating an excellent 3D trophy), and make sure you only use your very best output and nothing less—putting on display less-than-perfect specimens would give your potential customers the wrong message.