When a small business – dentistry, tailor, furniture, caterer – in Melbourne decides to launch a SEO campaign it needs to have clearly defined goals that can be measured. This will enable the campaign to be effectively monitored and convince the business of the profitability of the undertaking. ROI companiessuggest that the goals that are defined include at least some of the following important metrics.
When it comes to SEO, the higher the search engine ranking the better. The goal of the small business should be to have a high search engine ranking when relevant keywords are used. The idea behind this qualification is that the search engine should throw up the website link only to potential customers or viable targets. As such, the small business should ensure that its website is ranked high only when the right keywords are used, not for all searched related to Melbourne.
The bounce rate of a website when it receives traffic from a search engine relates to its relevance to the searchers. As such the lower the bounce rate, that is, the lower the number of visitors that immediately leave the website, the better the SEO. This can be achieved by ensuring that the keywords selected as well as the terms tagged and used in titles and captions truly reflect the nature of your business.
For instance, if you sell specialty interior décor products, you need only people who are looking for such items to visit your website. The other visitors are just meaningless numbers for your business.
While a high bounce rate is a negative indicator, a high conversion rate is a positive indicator of the success of the SEO campaign. This essentially means that a greater number of the visitors to the website exhibit the desired behavior – make a purchase, book an appointment, and so on.
Ideally, a successful SEO objective for a small business in Melbourne should increase the conversion rate of the website. This means that more of the visitors to the site become customers. Typically, this metric is measured in percentages, and says that the conversion rate will increase by 10 percent in the first month of the campaign and so on.
However, an even better way of measuring the success of an SEO pursuit is to track the conversion numbers. This is because the higher the number of conversions will lead to an increase in profits. There is a definite correlation in this regard. You can measure this by first measuring the number of conversions your website generates and then tracking the increase once the SEO initiative has been put in place.
Many local businesses refine the conversion numbers further by specifying the type of products or services that they want to market. Depending on your business strategy you can choose to either focus on selling high margin products or selling more of low margin products. A salient and magnificent SEO campaign will be tailored to meet this precise business objective and ensure that the SEO budget provides the best possible returns. Click here for SEO services in Melbourne.